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ZoomRx DIGITAL Tracker
 

True Omnichannel Intelligence for Pharma

 Traditional pharma digital ad tracking relies on aggregate impressions and clicks. Digital Tracker passively observes verified HCP and patient behavior across all digital channels - banner ads, paid search, email, Med AI, and healthcare browsing, delivering competitive intelligence that informs omnichannel strategy.
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Where Traditional Omnichannel Tracking Falls Short

PRE-LAUNCH NEEDS
Define the Competitive Landscape
  • How do target customers research treatment options?
  • Which sources shape AI narratives about the condition?
  • Which channels are competitors prioritizing?
  • Are unbranded campaigns shifting market perception?
  • Where do high-potential whitespace opportunities exist?
POST-LAUNCH NEEDS
Measure Impact and Adapt to Competitor Moves
  • What is the Share of Voice across target channels?
  • Is campaign activity driving brand health metrics?
  • Are customers actively searching for the treatment?
  • How is the treatment portrayed in AI-generated responses?
  • Which channels should be prioritized to optimize impact?
TV tracking

Digital Tracker

Passively Capture the Entire Digital Journey for Your Target Audience
The ZoomRx Digital Tracker moves beyond click-based inference, delivering pre- and post-launch insights grounded in target audiences’ actual online journeys. Through a secure, HIPAA-compliant extension, it captures real-time exposure to medical literature, ads, emails, and Med AI responses. The result is true omnichannel intelligence: a complete view of the digital landscape and how it shapes brand perception.

Three Core Value Pillars

Verified panelists
Real Activity from Verified Audiences
 
Capture behavior and impressions in real time, directly from the source. Every panelist is a verified target HCP or patient in your therapeutic area, ensuring insights are grounded in reality.
Digital Landscape
A Unified View of the Digital Landscape

 
Map the full digital journey as customers research therapy options. Identify the sources they rely on and measure how your brand performs across every channel—earned, owned, paid, and AI.

Digital omnichannel
Direct Link to Omnichannel Performance
 
Quantify the impact of your omnichannel marketing. Measure how your mix shifts perceptions and identify which channels and messages break through.
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How Digital Tracker Transforms Omnichannel Monitoring

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MULTI-MODAL ACTIVITY
Desktop & Mobile

360 COVERAGE
Web Browsing (Product/Healthcare Site Visits), Paid Search (Branded & Unbranded), Banner Ads (Endemic & Non-Endemic), Email (Manufacturer & 3rd Party), Social Media

AI-GENERATED RESPONSES
Google Overview, Med-AI Platforms

COMPETITIVE CONTEXT & IMPACT
Share of Browsing (Which brands are audiences researching), Share of Impressions (Which brands are winning by channel), Brand Lift (Campaign impact on awareness/perceptions)

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Compare Digital Tracker to Traditional Digital Tracking Vendors

Group 40648 (1)

ZoomRx 
(Digital Tracker)
Group 40649 (1)
Crossix (Veeva) / IQVIA / Kantar
Agency / Primary Research
Methodology Real-Time Passive Observational Pixel-Based + Respondent Panel
 		Aggregate Impressions
Competitive Activity 360 View Across All Channels No/Limited Visibility Aggregate Spend Estimates
Audience Focus 100% Verified HCPs & Patients
 		Aggregate NPI/Patient Level Aggregate NPI/Patient Level
Med AI Coverage
Yes (The leader in Med AI Intelligence)
Limited
 No
Creative Access Full creative library (Ads, Email, AI)
 		No competitor creative access Partial/Limited creative capture

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For our competitive landscape, digital insights into how we stack up against our competitors is crucial in optimizing our reach to the target audience. ZoomRx plays a critical role in providing competitive insights for us. We greatly appreciate not only the rigor of their analytics capabilities and expertise but also their customer service oriented mindset. The ZoomRx team of talented strategists and analysts are always keen on meeting our needs and providing actionable insights. I highly value our partnership.

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Associate Director, Digital Marketing
Exelixis

The quality and depth of insights across every digital channel on ZoomRx were exceptional, clearly answering key business questions and delivering a truly comprehensive view of the omnichannel landscape.

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Digital Analytics team
Gilead Sciences

ZoomRx delivers incredible depth and actionable intelligence. They pinpoint market opportunities we had either overlooked or were debating—giving us the confidence to act. Their ability to customize the approach makes them a standout partner.

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Director of Digital Analytics
Top 10 US Biopharma

Omnichannel Intelligence Integration

TV Tracker

Connect digital exposures to television ad viewing for cross-channel attribution

Learn more
Promotional Effectiveness Tracking (PET)

Link digital awareness to sales force impact and prescribing

Learn more
Brand Tracking
(ATU)
Measure how digital campaigns shift and patient attitudes
Learn more

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See the Full Picture of Your Digital Performance

Move beyond assumptions and access verified, real-time visibility into competitor activity, HCP engagement, and omnichannel strategy. Make faster, smarter media decisions with confidence.

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Frequently Asked Questions

What is omnichannel intelligence in pharma?

Pharma omnichannel intelligence is the ability to see, in real time, how HCPs and patients engage with a brand across every digital channel — and how competitors are reaching them. ZoomRx Digital Tracker converts raw omnichannel tracking data into strategic intelligence: share of voice by channel, competitive creative libraries, Med AI brand representation, and campaign impact on brand health.

How does Digital Tracker differ from Crossix or Veeva?

Both use pixels to infer digital exposures from website visits, meaning they do not provide visibility into competitor activity. ZoomRx Digital Tracker observes the actual banner creative, search ad copy, and email content viewed by verified HCPs and patients.

What channels does omnichannel digital advertising tracking cover?

Digital Tracker monitors all pharma digital marketing channels: paid search, banner ads (endemic and non-endemic), email (manufacturer, rep, third-party), social, and emerging Med AI platforms.

How does Digital Tracker capture Med AI brand representation?

As customers interact with AI tools, we capture the queries asked, AI-generated responses, and brand mentions. This pharma Med AI tracking is unique to ZoomRx.

Can I see my competitors' paid search strategy?

Yes. We capture the exact search queries entered by HCPs and patients, the competitor ads triggered, and the specific ad copy and landing pages they are testing.