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ZoomRx TV Tracker
 

Connect Pharma TV Exposure to Brand Impact

 ZoomRx’s TV Tracker reveals the real-world impact of your advertising on verified patients within your target therapy area. Unlike legacy TV measurement tools, the TV Tracker links person-level exposures across linear and CTV to primary research, quantifying your campaign’s impact on brand KPIs and benchmarking performance against competitors.
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The Intelligence Gaps Household Impressions Can't Fill

PRE-LAUNCH NEEDS
Allocation Confidence
  • Which networks and CTV platforms do patients spend the most time watching?
  • Where are competitors' ad buys and what platforms are they prioritizing?
  • What is the optimal allocation of linear and CTV?
POST-LAUNCH NEEDS
Accurate Performance Measurement
  • How are linear and CTV contributing to reach and share of voice among patients?
  • Is the campaign building brand awareness and motivating action?
  • How does my campaign perform relative to competitors?
TV tracking

TV Tracker

Patient-Level Intelligence Across Linear and CTV
The ZoomRx TV Tracker is the only pharma-specific solution that connects media spend to verified patient behavior. Powered by a proprietary mobile app, it passively captures real-time viewing and ad exposure—linking verified impressions directly to performance KPIs for both your brand and the competition.

Three Core Value Pillars

Verified panelists
Real Activity from Verified Audiences
 
Capture patient-level viewing behavior and impressions in real time. Every panelist is a verified patient within your therapeutic area
SoV
Comprehensive View of SOV

 
Measure reach and true share of voice exactly where it happens—across all linear TV channels and streaming services.

integrated impact
Integrated Impact Measurement
 
Link observed ad exposures to primary research to confidently measure ad recall, message breakthrough, and brand lift.
Download TV Tracker Capabilities Guide

How the TV Tracker Transforms Media Monitoring

TV-Step 1
STEP 1
 
Patients in your target therapeutic area are invited to install the passive tracking app.
TV-Step 2
STEP 2
 
The app passively identifies real-time exposures to ads across linear broadcast, cable, CTV/OTT, and DVR content.
TV-Step 3
STEP 3
 
AI-Powered algorithms categorize the ad exposures to the appropriate brand and indication.
TV-Step 4
STEP 4
 
The same patients complete a targeted pulse survey — measuring ad recall, message breakthrough, and brand lift.
Return to Media Tracking Overview

Compare TV Tracker to Traditional Measurement Vendors

Group 40648 (1)

ZoomRx 
(TV Tracker)
Group 40649 (1)
Nielsen / Media Agencies
Crossix (Veeva) / IQVIA
Data Source Verified Patient-Level Exposure Household-level population ratings
 		De-identified claims + STB data (Modelled)
CTV Coverage Comprehensive (All Streaming Platforms) Limited / Weak CTV coverage Modeled/Probabilistic
Audience Verification 100% Verified patient panels Aggregate impressions (Estimated patient %) Modeled patient segments
Competitive Intelligence
Full competitor ad content & SOV access
Spend-based only; no creative intel
 Limited creative/messaging analysis
Impact Linkage Integrated Recall & Brand Lift Limited impact measurement Prescribing behavior (Rx) only

Integration with Complete Media Intelligence

Digital Tracker

Link TV ad exposure to online information-seeking and cross-channel attribution

Learn more
Brand Tracking
(ATU)
Measure how TV campaigns shift patient treatment perceptions

 

Learn more
Promotional Effectiveness Tracking (PET)

Connect TV awareness to sales force conversations and prescribing

Learn more

Explore Insights

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Is Your Pharma Brand Still Promotion Sensitive? 
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How Shared Clinical Decision-Making Is Changing Pediatric Vaccine Conversations—And What Manufacturers Must Do
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conversational-patient-charts
Conversational Patient Chart Audits moderated by AI unlocks Higher Insight Density

 

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CTA

Ready to Move Beyond Household Ratings?

Replace impression-based inference with verified patient intelligence. The TV Tracker delivers a definitive view of your SOV and impact across the entire linear and streaming landscape.

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Frequently Asked Questions

What is pharma TV ad tracking?

Pharmaceutical TV ad tracking measures patient exposure to DTC television advertising across linear broadcast/cable and streaming platforms. Unlike Nielsen's household-based ratings, TV Tracker verifies which individual patients see TV commercials, enabling patient-level share of voice and targeting efficiency measurement.

What is CTV tracking, and why does pharma need it?

Pharma CTV tracking measures DTC ad exposure on connected TV platforms — Netflix, Hulu, Prime Video, Disney+, and others — among verified patients in a specific therapeutic area. ZoomRx TV Tracker uses passive audio fingerprinting on a mobile app to capture streaming ad exposures in real time, enabling unified patient-level reach and SOV measurement across both linear and CTV without relying on modeled data.

What is pharma DTC tracking, and what does it measure?

Pharma DTC (direct-to-consumer) tracking measures the reach, frequency, and brand impact of DTC advertising — primarily TV, digital, and streaming — among patients in a target therapeutic area. Unlike general media measurement, pharma DTC tracking verifies audience identity against patient status, enabling brands to distinguish patient impressions from general viewer impressions and connect exposure directly to brand awareness and motivational outcomes.

How does the TV Tracker capture CTV ad exposures?

Patients install a mobile app that uses audio fingerprinting technology to identify TV commercials in real-time across all platforms—linear broadcast/cable, streaming services, and DVR content. This works across smart TVs, streaming devices, and mobile viewing.

Can I see patient-level share of voice across linear and CTV combined?

Yes. TV Tracker provides unified patient-level SOV integrating linear and streaming exposures, showing your brand's share of total patient TV ad exposure versus competitors. This reveals which platforms drive patient reach and which channels are optimal for allocation.

How does TV Tracker measure campaign impact?

Two-phase methodology links observed TV viewing (Phase 1) to surveyed impact (Phase 2) among the same verified patient panelists. Periodic pulse surveys measure ad recall, message comprehension, brand awareness lift, and intent to seek information or speak with physician.