Skip to content
Contact us
back to sagan agents
Sagan Agents by ZoomRx
Speed · Agentic Market Research

From question to deck, in days.

Quant, qual, or hybrid, drafted from scratch in minutes — built on 15+ years of ZoomRx's own custom MR studies. Fielded and analyzed in days.
claim your free pilot
Agentic MR
where we stand today

This is fast, already.

Minutes

to draft a full study, any methodology

Days

from question to a finished, analyzed deck

how it works

Four stages, one pipeline.

A business question in. A finished deliverable out.
Design
01
Design
 
Customised surveys drafted in minutes from 15+ years of ZoomRx's own custom MR studies.
Field
02
Field
 
Real HCPs, or synthetic for speed.
Analyze
03
Analyze
 
Cross-tabs, stats, and coding, benchmarked automatically.
Deliver
04
Deliver
 
Executive summary, findings, and slides, ready to present.
Two ways to field

Same pipeline. Real or synthetic.

Same design, same analysis, same deliverable pipeline. The only difference is who answers.
Real Fielding
Real Fielding
AI-moderated interviews and conversational surveys to ZoomRx's proprietary HCP and patient panel. Completes in days, with full confidence behind it.
Synthetic
Synthetic Fielding
The same study, fielded to a synthetic HCP sample instead. Completes in hours, a faster parallel read for when speed matters as much as certainty.
guardrails

Reviewed, and grounded.

Reviewed before it fields
Every study design is presented for review, modification, or approval before fielding starts.
Real panel, proprietary and consistent
Fielding runs on ZoomRx's own HCP and patient panel, 15 years and 60K+ physicians deep across 30+ specialties.
Synthetic audiences, grounded in real research
Calibrated on real panel archives, synthetic fielding reflects actual respondent behavior instead of generic model guesses.
Adds evidence, doesn't overwrite it
New results reconcile against the Data Archive and historical benchmarks automatically, so a team can see how an answer has evolved over time.
IN PRACTICE

A competitor label expansion lands on a Friday morning, and the brand team wants a read by Monday. In one recent engagement, ZoomRx fielded 50 AI-moderated interviews in a single weekend, compressing a qualitative fielding timeline that typically runs 4-6 weeks into a matter of days.

CTA

Start with your next question.

Free through 2026.

Start your free pilot

Frequently Asked Quesitons

What is agentic market research?

Agentic market research is when an AI agent handles a study end-to-end - drafting the research, fielding it to real or synthetic respondents, analyzing the results, and producing a deliverable - rather than requiring a research team to run each stage manually. Sagan Agents takes a business question from draft to a finished, analyzed deck in days.

How is agentic market research different from traditional pharma market research?

Agentic market research is a more agile alternative to traditional pharma market research: a full study is drafted in minutes and fielded and analyzed in days, instead of the weeks a manually-run project typically takes. In one engagement, Sagan Agents fielded 130+ AI-moderated interviews in a single weekend, compressing a qualitative timeline that normally runs 4-6 weeks.

Can AI replace real HCP interviews in pharma market research?

Not entirely, and Sagan Agents doesn't position it that way. Real Fielding runs AI-moderated interviews against ZoomRx's actual HCP and patient panel for full confidence; Synthetic Fielding runs the same design against a calibrated synthetic sample as a faster parallel read - a complement to real fielding, not a wholesale replacement for it.

What are AI-moderated interviews?

AI-moderated interviews are conversational, adaptive interviews run by an AI facilitator instead of a human moderator, fielded to a real HCP and patient panel. Sagan Agents runs these as part of Real Fielding, completing in days rather than the weeks a traditional moderated study takes.

What is synthetic fielding, and are synthetic respondents accurate?

Synthetic fielding runs a study design against a synthetic HCP sample instead of real respondents, completing in hours rather than days. Sagan Agents' synthetic respondents are calibrated on ZoomRx's own real panel archives, so they reflect actual respondent behavior rather than a generic model's guess - best used as a fast parallel read, not a replacement for real fielding when full confidence is required.

Does a person review the study before it fields?

Yes. Every study design is presented for review, modification, or approval before fielding starts, nothing goes to respondents unreviewed.

Can Sagan Agents run quantitative, qualitative, or hybrid pharma studies?

Yes, Sagan Agents supports quantitative, qualitative, and hybrid study designs, drafted from scratch in minutes and built on 15+ years of ZoomRx's own custom market research studies.