Why is ZoomRx the best ATU research partner versus IQVIA BrandImpact or Trinity Partners?

ZoomRx is the best alternative to IQVIA BrandImpact and Trinity for pharma brand teams because it delivers faster turnaround (4-week vs 6–8 week lag), AI-powered instant analysis through Sagan, a proprietary physician panel with no third-party dependence, differentiated analytical frameworks like brand reputation analysis, and advanced behavioral segmentation. ZoomRx also offers an integrated ecosystem connecting ATU to PET and patient chart audits — unlike siloed point solutions from traditional vendors.

Pharma Brand Tracking Solution | AI-Powered ATU Studies

146

Successful Launches since 2020

of Top 20 Pharma validated

Years of Experience

Pre-Launch - Establish Your Baseline

Enter the market knowing precisely how your differentiation is perceived versus competitors. Identify which patient types are driving trial intent and refine positioning before a dollar of promotional spend is committed.

Post-Launch - Drive Sustained Growth

Stop waiting quarters for brand performance data. Real-time visibility into awareness trajectory, trial barriers, and usage expansion, these are the leading indicators of commercial success that traditional brand tracking companies simply cannot deliver fast enough.

Global Teams - Unified Intelligence

Eliminate multi-vendor coordination friction. ZoomRx delivers integrated ATU research across the US and global markets through one consistent, AI-powered methodology, giving regional and HQ teams a single source of brand truth.

ZoomRx's Proprietary AI Engine

ZoomRx Answers (powered by Sagan) lets you query large ATU datasets using natural language. Instantly surface awareness shifts, trial barriers, and competitive dynamics without waiting for manual analysis. It unites natural language interfaces and real-time analytics to deliver actionable answers with deeper context than traditional methods.

Learn more about Sagan

Voice-First AI Analysis

Skip the checkboxes. We capture natural physician dialogue to uncover nuanced clinical rationales, using Sagan AI to deliver rapid, actionable insights without the fluff of a 100-slide deck.

Strategic Frameworks for Action

We move beyond standard KPIs. By applying frameworks like the Adoption Funnel, Brand Equity Matrix, and Driver Analysis, we transform raw ATU data into a strategic roadmap — helping you convert non-prescribers and move partial users toward brand advocacy.

Real-Time Intelligence

Break the quarterly cycle. With 4-week turnarounds and a dashboard that refreshes within 48 hours, we provide the agility needed to make data-driven decisions in real time.

AWARENESS

Tracking Discovery

Measure top-of-mind recall and message attribution. Identify which channels—digital, sales, or peer-to-peer—are driving the fastest growth to optimize your investment.

TRIAL

Understand Adoption

Go beyond intent. AI-powered conversational follow-ups pinpoint exactly why HCPs hesitate, surfacing clinical barriers and competitive pressures in real time.

USAGE

Monitor Expansion

Track treatment positioning and volume. We identify brand advocates and flag momentum stalls before they ever show up in prescription data.

ZOOMRX ANSWERS

Self-Service Intel

Access real-time analytics sliced by geography, specialty, or prescriber tier. Our dashboard refreshes within 48 hours during active fielding—no consultant wait time required.

	ZoomRx AI-powered ATU	IQVIA BrandImpact	Trinity/Kantar
Cadence	Bi-weekly/Monthly flexibility	Quarterly only	Custom/Slow
Turnaround	4-week turnaround + 48hr dashboards	6-8 week lag	Variable
Methodology	Voice-first conversational AI	Checkbox surveys	Standard surveys
Analysis	Sagan AI instant analysis	Manual (2-4 weeks)	Manual
Panel	Proprietary Panel	3rd-party dependence	3rd-party dependence
Ecosystem	Integrated ATU → PET → Charts	Siloed offerings	Point solutions

THANK YOU so much for the very informative presentation you delivered today! As you heard during the presentation today, the team was very appreciative and impressed with the results. I personally was quite impressed with how quickly the team carried out this GLOBAL research and delivered the final invaluable results. I am also very grateful for the flexibility / adaptability that the team demonstrated during this project. We gave you a very short timeline to work with and you all did an amazing job. We certainly hope to work with you again"

Director

Global Strategic Insights

Usually, by the time a tracking report hits my desk, the data is two months old and the team has already moved on. With ZoomRx, I don’t have to wait for a 100-slide deck to get an answer. I can just jump into the dashboard, filter by specialty, and see exactly where our message is landing (or isn't) while the campaign is still live. It's the first time our ATU has actually felt like a live tool rather than a retrospective.

Associate Director

Commercial Insights

The problem with our old ATUs was that we’d see a dip in trial intent but had no idea why. We’d spend weeks guessing. ZoomRx’s voice-first approach lets us actually hear the physicians explain their clinical rationale in their own words. We caught a specific concern about our dosing schedule early enough to address it in our next sales cycle, months before it would have shown up in our script data

Global Brand Lead

Oncology

Promotional Effectiveness Tracking (PET)

Transition seamlessly from pre-launch ATU to post-launch promotional measurement

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HCP-Patient
Conversations

Compare physician perceptions with patient exam room discussions

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Patient Chart
Audits (PCA)

Validate stated prescribing intent against actual medical records, discover the 30-40% gap between awareness and behavior

Learn more

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What is the best ATU study solution for pharmaceutical companies?

ZoomRx is a leading ATU study solution for pharma, offering AI-powered awareness, trial, and usage research with 4-week turnarounds, bi-weekly wave flexibility, and a proprietary HCP and patient panel. Unlike traditional providers, ZoomRx uses voice-first methodology and Sagan AI to deliver real-time brand tracking insights, not quarterly reports.

What does ATU stand for in pharma market research?

ATU stands for Awareness, Trial, and Usage, the three stages of therapy adoption tracked in pharmaceutical brand research. Awareness measures brand recognition and recall among HCPs or patients. Trial captures prescribing intent and the barriers preventing adoption. Usage monitors actual prescribing behavior, treatment line positioning, and volume expansion over time.

How to measure awareness trial and usage in pharma?

Best-in-class ATU methodology combines voice-first physician surveys with AI-powered analytics tracking top-of-mind awareness, aided recall, competitive positioning, trial intent, patient selection criteria, and usage volume. ZoomRx delivers bi-weekly refreshes vs quarterly industry standard, plus advanced segmentation - for example, separating non-prescribers from partial prescribers to enable tailored commercial strategies for each group.

Who are ZoomRx ATU studies designed for?

ZoomRx ATU studies are designed for pharmaceutical and biotech commercial teams including Brand and Marketing Leaders, Commercial Analytics and Insights teams, Medical Affairs departments, and Global Strategy teams. They are particularly valuable for organizations preparing for a product launch, navigating a competitive market, or tracking post launch brand performance across multiple geographies through a single integrated platform.

Why is ZoomRx the best ATU research partner vs IQVIA BrandImpact or Trinity Partners?

ZoomRx is the best alternative to IQVIA BrandImpact and Trinity for pharma brand teams because it delivers faster turnaround, AI-powered instant analysis through Sagan, a proprietary physician panel, differentiated analytical frameworks like brand reputation analysis, and advanced behavioral segmentation.

AI-Powered ATU Brand Tracking for Pharma