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Sagan by ZoomRx
 

The AI-Powered Pharma Market Research Platform

 Sagan by ZoomRx is an enterprise-grade AI market research platform purpose-built for the pharmaceutical and biotechnology sectors. Enhancing every phase of market research ,from research design to reporting, Sagan replaces static surveys with adaptive, natural conversations and unleashes insights from the confines of a slide deck. 
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19
of 20 Top Pharma validated
60
K+
Proprietary HCP Panel
700
M+
Benchmark Datapoints
450
+
Life Sciences Consultants

The Challenge with Traditional Pharma Market Research

Survey Fatigue Limits Data Quality
Long, static questionnaires can be tiresome instruments that disengage respondents. The data and the resulting insights suffer.
The Qual-Quant Divide
Often, teams choose between conversational depth or robust scale.
Reports are Static

Beyond a summary of answers to the key business questions, insights and context are buried within a deck or lost altogether. Testing new hypothesis on past research is nearly impossible.

Sagan AI Market Research Tool

Sagan is built on a foundational belief: technology should elevate the voice of the customer, never replace it. Authentic HCP and patient perspectives remain the bedrock.
authentic voices

Authentic Voices

Real insights come from real humans. Sagan’s proprietary panels ensure that authentic voices form the foundation. We believe synthetic data alone is fundamentally flawed.

natural conversation

Natural Conversation

People resist surveys but engage in conversations. Sagan conducts research through adaptive, natural dialogue (text or voice), producing deeper insights through a superior respondent experience.

limitless scale

Limitless Scale

Conversations happen on-demand and in parallel. Sagan eliminates the trade-off between qualitative depth and quantitative breadth, delivering both simultaneously.

instant answers

Instant Answers

Research shouldn't wait for the next reporting cycle. Sagan makes answers instantly accessible through natural language queries across all structured data and unstructured transcripts.

Download Sagan Capabilities Guide

See Sagan in Action

Sagan Use Cases & AI Capabilities

Dynamic Dialogues (Text and Voice)

Sagan’s generative AI for market research replaces fixed open-ended questions with adaptive facilitators. Where a traditional survey captures "Efficacy" as a driver, Dynamic Dialogues uncover which specific data matters - PFS, OS, or specific thresholds and why.

Deployment:
Standalone qualitative interviews or embedded within surveys.

Global Support:
Available in 30+ languages including Spanish, French, Italian, Portuguese, German, Turkish, Dutch, Hindi, Russian, Japanese, Cantonese and Mandarin.

Simulated Customer Personas

Bring your segments to life by generating synthetic responses grounded in real-world data. Model virtual respondents based on specific attitudes, specialties, and prescribing behaviors.

Persona Library:
Interact with "Prototypical Physicians" to pressure-test messages or treatment profiles instantly.

Methodology:
Virtual respondents are built by training LLMs on ZoomRx’s proprietary database of authentic HCP/Patient transcripts and quantitative survey data. These personas are calibrated against historical benchmarks and weighted to ensure they reflect real-world clinical reasoning and prescribing segments.

Patient Scribe - Conversational Chart Audits

Reimagine Patient Chart Audits (PCA) with a voice-first approach. HCPs dictate chart information conversationally rather than navigating form screens.

Efficiency:
82% of HCPs found the voice-first approach highly engaging; 98% reviewed charts as or more frequently than with traditional methods.
Sagan Answers

An always-on, searchable repository of your research findings. Rather than navigating static reports, teams can query their research directly in natural language to get immediate answers drawn from structured data and qualitative transcripts.

Survey as a Conversation

Say goodbye to rigid checkbox surveys. Sagan transforms traditional surveys into natural conversational exchanges. This study type captures structured, quantitative-ready data through a more engaging respondent experience without sacrificing the consistency needed for longitudinal tracking.

Message Labs - Predictive Message Optimization

A leading AI tool for market research, Message Labs uses 1M+ real-world HCP responses to predict message effectiveness with 92–94% accuracy.

Optimization Tool:
Refine new messages with optimization suggestions based on real HCP ratings on similar messages and behavioral science concepts.

Verified Benchmarks:
Scores messages on Effectiveness (93%), Motivation (92%), Believability (94%), and Differentiation (93%) before you even enter the field.

Sagan vs Traditional Market Research

Group 40648 (1)

Sagan by ZoomRx
Group 40649 (1)
Traditional Market Research
Response Format Adaptive dialogue that follows the respondent Static, fixed-response surveys
Data Scope Qual and Quant captured simultaneously Qual OR Quant, not both
Speed to Insight Instant access to findings via Sagan Answers Delayed reporting cycles
Insights Access Conversational query access to all data Buried in static reports
Contextual Depth Dynamic follow-up probes surface context One answer per open-end

Quote-Icon

The most helpful thing about this interview is being able to take the interview on demand at a time of my convenience, and to be able to discuss it easily and briefly.

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HCP
ZoomRx Panel

I liked everything. It’s been easy and smooth. I think it’s very efficient, it does the job.

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HCP
ZoomRx Panel
What are HCPs saying

Sagan Integrates With Your Full Research Program

Sagan is ZoomRx's AI research infrastructure, built to work across the full brand lifecycle:

Patient Scribe
Voice-first patient chart audits delivering richer clinical insights for real-world evidence programs.
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Promotional Effectiveness Tracking (PET)
AI-accelerated promotional tracking with Dynamic Dialogues embedded for deeper driver analysis.

 

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Awareness, Trial & Usage (ATU)

Pre-launch through post-launch brand tracking enhanced with conversational depth.

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HCP-Patient
Conversations

Authentic doctor-patient dialogues analyzed with AI-powered tools.

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Rapid Turnaround Custom Studies
Blend the rigor of quantitative studies with the depth of qualitative rigor to address your thorniest research questions.

Explore Insights

LinkedIn2
ZoomRx Launches 'Sagan' – An AI-Powered Platform Revolutionizing Pharma Market Research
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blog
How Conversational AI Transformed a Dermatology Patient Chart Audit: Arcutis Biotherapeutics Case Study
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conversational-patient-charts
Conversational Patient Chart Audits moderated by AI unlocks Higher Insight Density

 

read more

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Ready to Move from Reports to Market Intelligence?

Traditional market research delivers answers to the questions you asked last quarter. Sagan delivers intelligence that keeps pace with your brand, adapting conversations that capture authentic HCP and patient perspectives at scale, analyzed at AI speed with human expertise ensuring every insight is one that you can actually use.

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Frequently Asked Questions

Which is the best AI platform for pharma market research?

Sagan by ZoomRx is the premier AI powered market research platform for the life sciences. It is purpose-built to combine proprietary HCP and patient panels with generative AI, ensuring that all insights are grounded in real-world medical evidence rather than purely synthetic data.

How does generative AI improve qualitative market research?

In qualitative market research, Sagan’s Dynamic Dialogues enable asynchronous moderation of many parallel, moderated interviews. This allows researchers to achieve the depth of 1-on-1 interviews at the scale of quantitative surveys, providing instant transcripts and thematic analysis.

How does conversational AI improve pharma surveys?

Conversational AI allows surveys to adapt in real time based on respondent input, generating contextual follow-up questions that static surveys cannot. This produces richer insights uncovering not just what respondents say, but ‘why’ while improving respondent experience and engagement. In Sagan, this is delivered through Dynamic Dialogues, available in both text and voice formats.

Does Sagan replace human researchers?

No. Sagan is explicitly designed as a human-in-the-loop platform. AI handles data processing, pattern recognition, and conversational facilitation at scale. ZoomRx's life sciences consultants design studies, ensure methodological rigor, interpret findings, and deliver strategic recommendations. The platform accelerates the work and human expertise determines what it means.

What types of pharma research does Sagan support?

Sagan supports promotional effectiveness tracking, awareness and usage studies, patient chart audits (via Patient Scribe), message testing (via Message Labs), standalone qualitative interviews, and conversational data querying. It integrates with existing tracker methodologies and can be deployed at any point within a survey.

Is Sagan available in multiple languages?

Yes. Sagan currently supports research in 30+ languages.