Go beyond KPI metrics. Move towards actionable insights
Optimize your brand's performance with ZoomRx's Awareness, Trial, and Usage (ATU) research, gaining insights into the key factors that influence treatment decisions.
Optimize your brand's performance with ZoomRx's Awareness, Trial, and Usage (ATU) research, gaining insights into the key factors that influence treatment decisions.
Explore how well HCPs recognize approved and emerging therapies. Gain deep insights into the factors driving awareness and the gaps in familiarity that may impact uptake.
Delve into core beliefs surrounding the disease. Understand how perceptions shape preferences, prescribing behavior, and overall treatment satisfaction
Uncover treatment patterns, including preferred therapies and prescribing habits. Learn future trends by tracking shifts in treatment dynamics and evolving preferences.
Identify the factors that encourage the adoption of your product, as well as the barriers that hold prescribers back. Use these insights to refine your strategy and drive market penetration.
ZoomRx delivers actionable insights and recommendations through specialized analytical frameworks tailored specifically for your ATU research needs
The adoption funnel helps you to deduce the prescribing journey across various HCP segments and fix the "leaks" in the funnel
The brand equity matrix aids commercial teams to track the relative position of various brands and prepare appropriate strategies to grow their brand
Understand the derived importance of various attributes that HCPs consider as critical for that particular indication
This perceptual map tells you what HCPs think about your product across various attributes that influence their prescription behavior
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Leverage ZoomRx Voice Response Technology to let respondents explain the "why" behind their answers. |
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Capture real-time, context-specific open-ended responses with probing questions directly within your ATU research. |
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Access a proprietary panel of over 50k healthcare professionals (HCPs) and 2k patients worldwide and 50+ vendor partners to partner with |
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With experience in conducting ATU studies across 25+ countries, ZoomRx ensures global reach and reliability. |
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Tap into 1 million+ industry benchmark data points from our extensive ATU research. |
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With 500+ brands tracked, ZoomRx provides custom analogs to contextualize performance and define success in any market scenario. |
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By integrating your Awareness, Trial Usage (ATU) with Promotional tracking (PET) and Patient charts, you can create a more comprehensive narrative for your brand. |
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Measure the direct impact of promotional efforts on HCPs' awareness and perceptions. |
