Sales Force Effectiveness in Pharmaceutical Industry - USA

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PROMOTIONAL EFFECTIVENESS TRACKING

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CUSTOMER SALES CYCLE

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TOUCHPOINT 1

improve pharma sales rep efficiency

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TOUCHPOINT 2

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TOUCHPOINT 3

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CUSTOMER SALES CYCLE

Pharma-customer interaction

TOUCHPOINT 1

What happened?

Immediately after meeting

Impact on customer perception

TOUCHPOINT 2

What stuck?

2 weeks after visit

Change in prescribing behavior

TOUCHPOINT 3

What was the impact?

2 weeks after visit

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APPROACH

Brand Builder

Promotional Effectiveness Tracking

Ferma

Media Tracking

HCP-Patient Conversations

FAQ

PERSPECTIVES

PHYCURE-U How Customer Needs Research

PHYCURE-Y: Examining the Role Market

Target Audience Research: Understanding

PHYCURE-C Gaining a Strategic Edge: How

HCP COMMUNITY

CAREERS