The BioPharmaceutical treatment landscape is complex, and requires effective communication strategies and tactics to drive patient and physician decisions that ultimately connect patients to the therapies they need. ZoomRx Commercial Consulting Analytics helps brand teams design, evaluate and calibrate all promotional programs with a focus on core go-to-market Sales Force planning and inline strategic and tactic adjustment challenges.
ZoomRx's Commercial Consulting is uniquely positioned to help optimize your most expensive and impactful promotional program - your Sales Force. Sales Force strategy and tactical design is built on the "who, what, how and depth" questions below. ZoomRx focuses most heavily on the “what to communicate” and “how to communicate” dimensions using its custom-designed deep dive information on the delivery, messaging, and perceptions of Sales Rep personal details with HCPs.
Who to target for personal promotional efforts?
How frequently to aim to communicate with personal promotion?
Which product features and benefits to communicate to drive HCP adoption and penetration?
Which channels to use to communicate, how to deliver and, how to coordinate with other channels?
Who to target for personal promotional efforts?
Which product X features and benefits to communicate to drive HCP adoption and penetration?
Which channels to use to communicate, how to deliver and, how to coordinate with other channels?
How frequently to aim to communicate with personal promotion?
Deep insights driven from ZoomRx's primary insight universe on the delivery, messaging and perceptions of sales Rep details with HCPs
Secondary prescribing, promotion, managed care, socio-economic data, and other data for 360° view of drivers of prescribing
Advanced, non-black box algorithms that extract actionable intelligence and tactical HCP recommendations
Deep insights driven from ZoomRx's primary insight universe on the delivery, messaging and perceptions of sales Rep details with HCPs
Secondary prescribing, promotion, managed care, socio-economic data, and other data for 360° view of drivers of prescribing
Advanced, non-black box algorithms that extract actionable intelligence and tactical HCP recommendations
Gauge the effectiveness of your sales teams for driving product prescribing across different patient types.
Analyze team performance for specific healthcare professional (HCP) segments.
Discover the most impactful delivery tactics, conversational styles, and post-encounter perceptions for enhancing sales force performance.
Identify the most impactful messages for driving product prescribing overall, and by patient type.
Identify the most impactful messages and tailor communication for specific HCP segments.
Track the effectiveness of messages over time.
Evaluate the impact of competitive messages on prescribing for your brand.
See the potential impact from optimized delivery and HCP communication on new patient starts and brand financials.
