Make your life science breakthroughs, break through
When you unravel complexity, you can achieve clarity
When you unravel complexity, you can achieve clarity
AstraZeneca
Servier
Deciphera
AstraZeneca
Daiichi Sankyo
In the ever-evolving landscape of life sciences, efficient and accurate communication between HCPs and pharmaceutical companies is paramount. Among the many critical processes in this domain, managing medical...
When launching a new drug, pharma companies often focus on tangible targets like awareness, message recall or number of sales rep interactions and time spent with physicians. However, when it comes to prescribing a new drug
Physicians like Pfizer. That is the takeaway from a survey
Pharma companies tend to focus on specific therapy areas, but does specializing equate to positive category perceptions with physicians? Generally, the answer is yes, according to a recent ZoomRx survey among specialists.
Oncologists are people too — but just like many people, they've become somewhat immune to online advertising.
