Critical Gap with No Information Source: Commercial teams have near perfect understanding of their own field activity against their targets on a weekly basis. What remains entirely invisible is the other side of the equation – which competitor sales teams your targets interact with in that time period, and with what intensity in the prior 3 months? There's no source for the information.

Direct Application to Enhance Sales Force Effectiveness: Signal-IQ provides critical information to drive timely, effective counter‑detailing and counter-messaging that enhance sales force effectiveness. Signal-IQ information is tailored for each client with custom dashboards, and designed to be integrated directly into existing CRM and recommender systems.

Significant Application to Wider Commercial Needs: Brand teams gain early understanding of the promotional dynamics in their markets (i.e., detection of competitive pushes, competitor vacant territories). Operational teams can use real-time NPI-level information as fuel to inform Marketing sciences teams to improve promotional evaluation while taking into account competitive promotion, targeting/call planning, and forecasting.