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WHAT WE DO
HOW WE HELP
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ZoomPulse
Message tracking done right.
Genetic Disorders
1
ZoomRx DuoTrack message tracking can capture two types of detail effectiveness.
Delivery Effectiveness
Is the rep delivering the correct message?
Message Effectiveness
Is the message sticky,effective and impacting the prescription behaviour.

How we do it

DuoTrack message tracking starts once a sales rep details a physician.
Immediately after the sales detail, the physician takes a survey to help us determine delivery effectiveness.
We follow up with the physician two weeks later to capture message decay and message effectiveness.
Features
Real time insights Voice of the customer
ZoomRx physicians report sales calls immediately using their mobile phones and this information is made available to you through our live dashboards, thereby minimizing information leakage.
Using our mobile and web apps, physicians record voice responses that provide greater context and depth to traditional quantitative studies.
Longitudinal Tracking Reports on the go
By tracking the same physicians repeatedly, we help you understand how their perception of your brand’s messages evolve over time.
In addition to elaborate on-site presentations made by our research team, ZoomPulse live reports are also available on the web and on your iPad. Now your data is with you, whenever you need it.
ZoomPulse Indices DuoTrack Message Tracking
We leverage our in-depth research experience to assign proprietary numerical scores that track your brand’s sales force activity and effectiveness.
Our proprietary DuoTrack approach tracks message recall immediately after a sales detail, and once again after a specified period to understand which messages fare better over time.
Contact us to learn more.
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