marketing asset testing white paper
Marketing now runs at digital speed, while the research that guides it still runs as one big study a year. This paper explains how brand teams replace that single study with a series of short, iterative tests that build a messaging strategy and carry it into every channel.
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What the paper reveals
The Deployment Gap
Why a message that wins a MaxDiff can fall flat as a banner headline or email subject line, and which questions the annual messaging study leaves unanswered.
The Workflow
How brand teams move from past research to a tested, channel-ready messaging strategy in short rounds, and where real HCPs and synthetic audiences each belong.
The Operating Model
What a year of testing looks like when every study is sized to the decision in front of the team, instead of budgeted one at a time.
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The Gap: why one study a year can't keep up
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What MAT Is: an iterative testing platform on Sagan Agents
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Messages: nine steps from past research to omnichannel
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Ads: adcept to scripted video testing with real patients
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Pulse or Synthetic: Choosing the right audience for each step
100
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Leading Biopharma Companies trust ZoomRx
60
K+
HCP & Patient Panel
700
M+
Benchmark Datapoints
